How To Increase Your Non-Dues Revenue From Seminars, Workshops, Conferences

by Brian Duvall

It’s important to notice that the title of this article is How to Increase Non-dues Revenue from Seminars, Workshops & Conferences and NOT how to increase Attendance at these events.

There is a big difference.

If you have been doing live workshops, conferences and seminars for a few years, then you have probably noticed a decline in attendance as the economy has slowed. Your members begin to question the value of your workshops compared to their cost of attending. They have to seriously consider their time away from work, travel expenses, hotel expenses, meals, etc. in addition to the conference fees.

If the value of attending isn’t immediately apparent and an overwhelming benefit to them, then they choose to do something else instead. Also, the hundreds of dollars each member spends on these travel related expenses become hundreds of dollars they CAN’T spend with your organization.

Believe it or not this creates a huge opportunity for you… ( Join NOW for FREE to read the full article. )

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