How To Dominate Your Google Search Rankings

May 30, 2009 by Brian · Leave a Comment 

My client wanted to improve their search rankings for a variety of keywords that they felt would drive more targeted traffic to their website.

Here’s the plan that I laid out for accomplishing this goal:

  • Install a branded blog on their existing website.
  • Produce a series of videos that answer their most frequently asked questions.
  • Syndicate these short videos to the web.
  • Embed the videos into their new blog.
  • Use social bookmarks to drive traffic to the videos on the blogs.
  • Use SEO strategies on the blog posts, videos and social bookmarks.
  • Use tracking software to track the results of these efforts.

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First, I had their webmaster install the blog software on their existing site.

Then, we spent about half a day shooting video of their sales director explaining and demonstrating their product. Once the videos were edited and approved for distribution, we uploaded them and syndicated them to the web.

One of the nice things about most video hosting sites is that they provide the embed code to make posting your videos to your blogs quick and easy. For each video that we produced I created a matching blog post on their site that described the video content in greater detail. I also embedded the video with the … ( Join NOW for FREE to read the full article. )

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